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Software comparison - Hosting Platforms

Hetzner vs Google Cloud: 2026 Comparison

Hetzner and Google Cloud serve different strategies for infrastructure. Hetzner gives you simple, cheap compute—bare metal and VPS, no lock-in, strong in EU. Google Cloud is the full stack—AI, data warehousing, Kubernetes, all deeply integrated. Pick Hetzner if you want raw servers at low cost; pick Google if you want platform abstractions and machine learning. Budget matters as much as feature depth.

Comparison dimensions

DX & Deploys

Hetzner: Hetzner's dashboard is straightforward. Deploy a server, manage networking, done. No wizard gates. Good for teams who prefer simple APIs and know what they want.

Google Cloud: Google Cloud's UI is dense but powerful. Cloud Run, App Engine, and Compute Engine each have different models. Flexibility is high; onboarding friction is higher.

Performance

Hetzner: Hetzner is fast and reliable within its scope. NVMe servers, good uptime. Less suitable for ultra-low-latency workloads or regions outside EU/US.

Google Cloud: Google Cloud edges out on global scale and machine learning at the edge. Better for data-heavy workloads. Multi-region replication and AI services justify the premium.

Pricing

Hetzner: Hetzner is dramatically cheaper. $4/month for a basic VPS, bare metal at fractional rates of AWS or GCP. Perfect for bootstrapped startups.

Google Cloud: Google Cloud pricing is transparent but higher. Committed discounts and credits help. Best for teams whose time-to-market and platform integration justify the cost.

Scaling

Hetzner: Hetzner scales horizontally well. Load balancers and storage are straightforward. Vertical scaling is easy but lacks the distributed systems depth of hyperscalers.

Google Cloud: Google Cloud auto-scales workloads with less config. Kubernetes and App Engine mean you can focus on code. But lock-in is the tradeoff—exit costs are real.

Integrations

Hetzner: Hetzner integrates with common tools. Terraform support is solid. But ecosystem is smaller. If you need a specific third-party service, it might not be available.

Google Cloud: Google Cloud partners with thousands of vendors. Machine learning models, analytics stacks, and security tools nest into Google's ecosystem. Deep integrations reduce glue code.

Support

Hetzner: Hetzner's support is responsive for infrastructure issues. Helpful community. Less SLA coverage at entry levels; better for self-service teams.

Google Cloud: Google Cloud offers tiered support plans. SLAs and named contacts. Better for enterprises and teams that need escalation paths.

Best for Hetzner

  • Teams that want european cloud and dedicated servers
  • Users prioritizing performance
  • Growth-stage teams

Best for Google Cloud

  • Teams that want google's cloud infrastructure
  • Users prioritizing pricing
  • Growth-stage teams

Decision notes

Choose Hetzner if you want cheap, simple servers and AWS/GCP lock-in scares you. Choose Google Cloud if you're building data products, ML pipelines, or want global scale without ops debt. Try both in a small pilot—most teams decide fast.

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