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Checklist · Growth

Growth Launch Checklist for 2026

This growth launch checklist breaks your work into three phases: Foundation, Execution, and Launch & Review. Complete each task in order to launch with confidence and track measurable outcomes.

9 checklist items Updated from migrated LaunchTry SEO content

Phase 01

Foundation

3 tasks
  • c1
    high2-3 days

    Define goals and KPIs (Growth)

    Set specific KPIs (CAC, LTV, conversion rate) for your growth effort. Decide what success looks like before you execute so every decision aligns with goals.

  • c2
    high2-3 days

    Identify target audience (Growth)

    Identify your ideal customer profile and the acquisition channels where they spend time. Interview 5-10 prospects to confirm pain points and buying signals.

  • c3
    high2-3 days

    Audit current state (Growth)

    Audit your current website, funnel, messaging and conversion metrics. Establish baseline numbers so you can measure impact of growth experiments.

Phase 02

Execution

3 tasks
  • c4
    critical1 day

    Prioritize high-impact tasks (Growth)

    List all growth levers (content, referrals, paid, partnerships) and rank by impact and effort. Commit to the top 2-3 high-impact experiments for the quarter.

  • c5
    medium1 week

    Assign owners and deadlines (Growth)

    Assign a single owner to each growth initiative and lock in deadlines. Unclear ownership kills momentum; clarity unblocks execution.

  • c6
    high2-3 days

    Set up tracking (Growth)

    Instrument your funnel with analytics (Mixpanel, [free tools](/tools), or GA4). Track UTM parameters and user cohorts so you can measure what works.

Phase 03

Launch & Review

3 tasks
  • c7
    medium1 week

    Ship and verify (Growth)

    Launch your first growth experiments live. Start with one small cohort, measure 1-2 weeks, then decide: double down, iterate, or move on.

  • c8
    medium1 week

    Measure against KPIs (Growth)

    Compare actual conversions and CAC against your KPI targets. Run weekly wins-and-losses meetings to celebrate what's working and kill what's not.

  • c9
    medium1 week

    Iterate on results (Growth)

    Double-down on winning channels and pause losing ones. Compound wins by reinvesting gains into the same channels that delivered the best ROI.

Pro tips

  • Tackle critical items first
  • Review the checklist weekly
  • Adapt phases to your growth context