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Checklist · Metrics

Metrics Launch Checklist for 2026

Use this checklist to ship your metrics effort with confidence in 2026. Organized into three phases—Foundation, Execution, Launch & Review—so you always know what to do next. [launch guides](/resources/launch-guides) and [free tools](/tools) can accelerate each step.

9 checklist items Updated from migrated LaunchTry SEO content

Phase 01

Foundation

3 tasks
  • c1
    critical1 day

    Define goals and KPIs (Metrics)

    Write down the core KPIs you'll measure: activation rate, retention curves, revenue per user or other key signals. Ground them in real baseline data.

  • c2
    critical1 day

    Identify target audience (Metrics)

    Map your audience: are you measuring user engagement, business health, or support team efficiency? Different audiences need different KPI dashboards.

  • c3
    critical1 day

    Audit current state (Metrics)

    Audit your current tracking setup. What events are you capturing? What's missing? What's broken in your analytics pipeline? Document gaps before implementation.

Phase 02

Execution

3 tasks
  • c4
    critical1 day

    Prioritize high-impact tasks (Metrics)

    Rank your KPIs by impact on business decisions. Not all metrics are equally useful; focus on the few that guide strategy.

  • c5
    high2-3 days

    Assign owners and deadlines (Metrics)

    Assign a DRI (directly responsible individual) to each metric and set a ship deadline. Metrics without owners get ignored.

  • c6
    medium1 week

    Set up tracking (Metrics)

    Wire up event tracking in your product, backend or analytics tool. Test that data flows end-to-end before launch.

Phase 03

Launch & Review

3 tasks
  • c7
    medium1 week

    Ship and verify (Metrics)

    Deploy your metrics dashboard and train the team to interpret results. Watch for obvious bugs in early data.

  • c8
    critical1 day

    Measure against KPIs (Metrics)

    Measure actual numbers against your KPI targets. Document where you hit or missed and why.

  • c9
    critical1 day

    Iterate on results (Metrics)

    Identify which metrics shifted and why. Iterate on tracking, dashboards or business strategy based on what the data reveals.

Pro tips

  • Tackle critical items first
  • Review the checklist weekly
  • Adapt phases to your metrics context