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Checklist · Account-Based Marketing

Account-Based Marketing seo checklist — Step by Step 2026

This SEO checklist is specifically designed for Account-Based Marketing (ABM) teams looking to attract high-value accounts through search. By focusing on relevant keywords and content, you can improve your visibility and generate qualified leads. Follow these steps to optimize your ABM strategy for maximum impact, addressing common pain points such as integration and adoption.

50 checklist items Updated from migrated LaunchTry SEO content

Phase 01

Keyword Research & Targeting

10 tasks
  • 1.1
    critical4 hours

    Identify Target Accounts' Search Terms

    Use tools like SEMrush or Ahrefs to uncover the exact keywords your target accounts are searching for. Focus on long-tail keywords related to their specific pain points and industry.

  • 1.2
    high3 hours

    Analyze Competitor Content

    Examine the content of ABM competitors like Leader A and Leader B to identify keyword gaps and opportunities for improvement.

  • 1.3
    medium2 hours

    Categorize Keywords by Intent

    Group keywords based on user intent (informational, navigational, transactional) to create targeted content for each stage of the buyer's journey. Consider using intent data from platforms like 6sense.

  • 1.4
    high1 hour

    Prioritize High-Value Keywords

    Focus on keywords with high search volume and relevance to your target accounts. Use a keyword prioritization matrix to guide your content creation efforts.

  • 1.5
    medium1 hour

    Incorporate Account Names in Keywords

    Where relevant, include target account names in your keywords (e.g., "[Account Name] ABM Solution") to attract their attention.

  • 1.6
    low2 hours

    Research Industry-Specific Jargon

    Understand the unique terminology used by your target accounts and incorporate it into your keyword strategy.

  • 1.7
    medium1 hour

    Use Google Keyword Planner

    Leverage Google Keyword Planner to discover related keywords and estimate search volume for your target terms.

  • 1.8
    high2 hours

    Review Keyword Difficulty

    Assess the difficulty of ranking for your target keywords using tools like Moz Keyword Explorer. Focus on keywords with a reasonable chance of ranking.

  • 1.9
    medium3 hours

    Create a Keyword Map

    Map your target keywords to specific pages on your website to ensure each page is optimized for a relevant set of terms.

  • 1.10
    high1 hour

    Monitor Keyword Performance

    Track the performance of your target keywords over time using Google Search Console. Adjust your strategy as needed based on the data.

Phase 02

On-Page Optimization

10 tasks
  • 2.1
    critical2 hours

    Optimize Title Tags

    Craft compelling title tags that include your target keywords and accurately reflect the content of the page. Keep them under 60 characters.

  • 2.2
    high2 hours

    Write Meta Descriptions

    Create engaging meta descriptions that encourage users to click through to your page. Include your target keywords and a clear call to action. Keep them under 160 characters.

  • 2.3
    medium2 hours

    Use Header Tags (H1-H6)

    Structure your content using header tags to improve readability and signal the importance of different sections to search engines. Include target keywords in your H1 tag.

  • 2.4
    medium2 hours

    Optimize Image Alt Text

    Add descriptive alt text to all images on your website. Use your target keywords where relevant and accurately describe the image content.

  • 2.5
    high4 hours

    Improve Page Load Speed

    Optimize your website for speed by compressing images, leveraging browser caching, and minimizing HTTP requests. Use tools like Google PageSpeed Insights to identify areas for improvement.

  • 2.6
    critical2 hours

    Ensure Mobile-Friendliness

    Make sure your website is mobile-friendly and responsive. Use Google's Mobile-Friendly Test to check your site's mobile usability.

  • 2.7
    medium2 hours

    Use Internal Linking

    Link to other relevant pages on your website to improve site navigation and distribute link juice. Use anchor text that includes your target keywords.

  • 2.8
    critical8 hours

    Create High-Quality Content

    Develop informative and engaging content that addresses the needs of your target accounts. Focus on providing value and solving their problems.

  • 2.9
    medium1 hour

    Optimize URL Structure

    Use short, descriptive URLs that include your target keywords. Avoid using special characters or long strings of numbers.

  • 2.10
    low4 hours

    Implement Schema Markup

    Add schema markup to your website to provide search engines with more information about your content. Use schema.org to find the appropriate markup for your content type.

Phase 03

Off-Page Optimization

10 tasks
  • 3.1
    critical16 hours

    Build High-Quality Backlinks

    Earn backlinks from reputable websites in your industry. Focus on quality over quantity and prioritize links from sites with high domain authority.

  • 3.2
    high8 hours

    Guest Blogging

    Write guest posts for relevant websites in your industry. Include a link back to your website in your author bio.

  • 3.3
    medium4 hours

    Participate in Industry Forums

    Engage in relevant industry forums and communities. Share your expertise and provide helpful advice. Include a link to your website in your signature.

  • 3.4
    high8 hours

    Create Shareable Content

    Develop content that is highly shareable on social media. This can include infographics, videos, and blog posts.

  • 3.5
    medium2 hours

    Monitor Brand Mentions

    Track mentions of your brand online and engage with those who are talking about you. Use tools like Google Alerts or Mention to monitor brand mentions.

  • 3.6
    medium4 hours

    Build Relationships with Influencers

    Connect with influencers in your industry and build relationships with them. They can help you promote your content and reach a wider audience.

  • 3.7
    low2 hours

    Submit to Industry Directories

    Submit your website to relevant industry directories. This can help you increase your visibility and drive traffic to your site. Consider directories like G2.

  • 3.8
    high4 hours

    Promote Content on Social Media

    Share your content on social media platforms like LinkedIn and Twitter. Use relevant hashtags and engage with your followers.

  • 3.9
    medium4 hours

    Participate in Podcast Interviews

    Get interviewed on relevant podcasts in your industry. This can help you reach a new audience and promote your brand.

  • 3.10
    low8 hours

    Engage in Public Relations

    Reach out to journalists and media outlets to get coverage for your company and products. Use tools like HARO (Help a Reporter Out) to find opportunities.

Phase 04

Technical SEO

10 tasks
  • 4.1
    high2 hours

    Create and Submit a Sitemap

    Generate an XML sitemap and submit it to Google Search Console to help search engines crawl and index your website more efficiently.

  • 4.2
    medium4 hours

    Check and Fix Broken Links

    Regularly check your website for broken links and fix them. Use tools like Screaming Frog to identify broken links.

  • 4.3
    critical2 hours

    Implement HTTPS

    Ensure your website is using HTTPS to provide a secure connection for your visitors. Obtain an SSL certificate and install it on your server.

  • 4.4
    medium1 hour

    Optimize Robots.txt

    Configure your robots.txt file to prevent search engines from crawling and indexing certain pages on your website.

  • 4.5
    medium2 hours

    Implement Canonical Tags

    Use canonical tags to specify the preferred version of a page when you have duplicate content on your website.

  • 4.6
    high4 hours

    Fix Crawl Errors

    Monitor Google Search Console for crawl errors and fix them promptly. This will ensure that search engines can properly crawl and index your website.

  • 4.7
    medium4 hours

    Improve Site Architecture

    Design a clear and logical site architecture that makes it easy for users and search engines to navigate your website.

  • 4.8
    high8 hours

    Optimize for Core Web Vitals

    Improve your website's Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift) to provide a better user experience and improve your search rankings. Use Google PageSpeed Insights to identify areas for improvement.

  • 4.9
    low4 hours

    Use Structured Data Markup

    Implement structured data markup to provide search engines with more information about your content. Use schema.org to find the appropriate markup for your content type.

  • 4.10
    low4 hours

    Implement Hreflang Tags

    Use hreflang tags to specify the language and geographic targeting of your website's content. This is important if you have content in multiple languages.

Phase 05

Measurement & Reporting

10 tasks
  • 5.1
    critical1 hour

    Set Up Google Analytics

    Install Google Analytics on your website to track your website traffic, user behavior, and conversions.

  • 5.2
    critical1 hour

    Configure Google Search Console

    Set up Google Search Console to monitor your website's search performance, identify crawl errors, and submit your sitemap.

  • 5.3
    high2 hours

    Track Keyword Rankings

    Monitor your keyword rankings over time to see how your SEO efforts are paying off. Use tools like SEMrush or Ahrefs to track your rankings.

  • 5.4
    high2 hours

    Monitor Website Traffic

    Track your website traffic to see how many visitors you are getting from organic search. Use Google Analytics to monitor your traffic.

  • 5.5
    medium4 hours

    Analyze User Behavior

    Analyze user behavior on your website to see how users are interacting with your content. Use Google Analytics to track user behavior.

  • 5.6
    high4 hours

    Track Conversions

    Set up conversion tracking in Google Analytics to track your website's goals, such as form submissions or sales. This will help you measure the ROI of your SEO efforts.

  • 5.7
    medium4 hours

    Create Custom Reports

    Create custom reports in Google Analytics to track the metrics that are most important to your business. This will help you gain insights into your website's performance.

  • 5.8
    medium2 hours

    Monitor Backlink Profile

    Regularly monitor your backlink profile to identify any toxic or low-quality backlinks that could be harming your search rankings. Use tools like Ahrefs or Majestic to monitor your backlinks.

  • 5.9
    high4 hours

    Analyze Competitor Performance

    Analyze the SEO performance of your competitors to identify opportunities for improvement. Use tools like SEMrush or Ahrefs to analyze your competitors.

  • 5.10
    medium4 hours

    Generate Monthly Reports

    Create monthly reports to track your SEO progress and identify areas for improvement. Share these reports with your team and stakeholders.

Pro tips

  • Prioritize keywords that align with your target accounts' pain points and business goals. Focus on keywords related to integration, scale, and adoption of ABM solutions.
  • Leverage intent data from platforms like Bombora to identify accounts that are actively researching ABM solutions.
  • Create content that addresses the specific needs of your target accounts, such as case studies, white papers, and webinars.
  • Use personalization to tailor your content and messaging to each target account. Tools like Demandbase can help with personalization.
  • Continuously monitor your SEO performance and adjust your strategy as needed. Stay up-to-date on the latest SEO best practices and algorithm updates.