Skip to content
Sign in

Checklist · AR and VR

AR and VR fundraising checklist — Step by Step 2026

Securing funding for AR and VR startups requires a strategic approach. This checklist guides you through each phase, addressing specific challenges like integration, adoption, and the cost of development. Utilize this guide to attract investors and achieve your funding goals.

50 checklist items 7 min read
Reviewed by Roman Trotsko & Denis TrotskoLast reviewed April 2026

Phase 01

Phase 1: Preparation & Strategy

10 tasks
  • 1.1
    critical1 week

    Define your AR/VR product and target market.

    Clearly articulate your AR/VR solution, its unique value proposition, and the specific market it serves (e.g., enterprise training, gaming, healthcare).

  • 1.2
    critical2 weeks

    Develop a comprehensive business plan.

    Create a detailed plan outlining your business model, revenue projections, market analysis, and competitive landscape (consider the established players in this space).

  • 1.3
    critical1 week

    Build a compelling pitch deck.

    Craft a visually appealing and informative pitch deck highlighting your AR/VR technology, team, market opportunity, and financial projections.

  • 1.4
    high1 week

    Establish your company's legal structure.

    Choose the appropriate legal structure (e.g., LLC, C-corp) and ensure compliance with relevant regulations.

  • 1.5
    high2 weeks

    Secure intellectual property protection.

    File patents or trademarks to protect your AR/VR technology and brand.

  • 1.6
    medium1 week

    Identify potential investors in the AR/VR space.

    Research venture capital firms, angel investors, and strategic partners who invest in AR/VR startups.

  • 1.7
    high2 weeks

    Prepare a detailed financial model.

    Develop a robust financial model projecting revenue, expenses, and cash flow for the next 3-5 years.

  • 1.8
    medium2 weeks

    Gather market research and competitive analysis data.

    Collect data on the AR/VR market size, growth trends, and competitive landscape to support your business plan.

  • 1.9
    low4 weeks

    Assemble an advisory board of AR/VR experts.

    Recruit experienced advisors who can provide guidance and connections within the AR/VR industry.

  • 1.10
    medium1 week

    Refine your go-to-market strategy.

    Determine the most effective channels for reaching your target audience (e.g., industry events, online advertising).

Phase 02

Phase 2: Building Your Network

10 tasks
  • 2.1
    mediumVariable

    Attend AR/VR industry events.

    Network with potential investors, partners, and customers at industry conferences and trade shows.

  • 2.2
    lowOngoing

    Join AR/VR startup communities.

    Engage with other AR/VR entrepreneurs and investors in online forums and groups.

  • 2.3
    high2 weeks

    Connect with angel investors specializing in AR/VR.

    Reach out to angel investors who have a track record of investing in AR/VR startups.

  • 2.4
    high2 weeks

    Contact venture capital firms focused on immersive technologies.

    Target VC firms that specifically invest in AR/VR companies.

  • 2.5
    mediumOngoing

    Leverage LinkedIn to connect with industry professionals.

    Use LinkedIn to identify and connect with potential investors, advisors, and partners.

  • 2.6
    mediumVariable

    Participate in AR/VR pitch competitions.

    Showcase your AR/VR startup and gain exposure to potential investors.

  • 2.7
    mediumOngoing

    Seek introductions from your existing network.

    Ask your contacts for introductions to potential investors in the AR/VR space.

  • 2.8
    lowOngoing

    Build relationships with AR/VR influencers.

    Engage with key influencers in the AR/VR community to promote your startup.

  • 2.9
    mediumVariable

    Attend demo days and investor showcases.

    Attend events where startups pitch their ideas to investors.

  • 2.10
    lowOngoing

    Engage in online AR/VR forums and communities.

    Actively participate in relevant online communities to build your network and gain insights.

Phase 03

Phase 3: Due Diligence & Negotiation

10 tasks
  • 3.1
    critical1 week

    Prepare your data room for due diligence.

    Organize all relevant company documents (financial statements, legal documents, etc.) in a secure online data room.

  • 3.2
    highOngoing

    Respond promptly to investor inquiries.

    Provide timely and accurate information to investors during the due diligence process.

  • 3.3
    critical2 weeks

    Negotiate term sheets with potential investors.

    Carefully review and negotiate the terms of the investment agreement, including valuation, control, and liquidation preferences.

  • 3.4
    high1 week

    Conduct thorough legal review of all documents.

    Engage legal counsel to review all investment documents and ensure they are in your best interest.

  • 3.5
    medium1 week

    Assess investor fit and alignment with your vision.

    Evaluate whether the investor's goals and values align with your company's mission and long-term objectives.

  • 3.6
    medium1 week

    Verify investor credentials and reputation.

    Research the investor's track record and reputation within the AR/VR industry.

  • 3.7
    high1 week

    Prepare for potential questions about AR/VR adoption challenges.

    Anticipate questions about barriers to adoption (e.g., cost, integration) and have well-reasoned answers.

  • 3.8
    medium1 week

    Understand investor expectations for return on investment.

    Clarify the investor's expectations for financial returns and exit strategy.

  • 3.9
    high1 week

    Address concerns about scalability and support.

    Have a clear plan to address concerns about scaling your AR/VR solution and providing adequate customer support.

  • 3.10
    critical1 week

    Finalize the investment agreement.

    Sign the investment agreement and complete the funding process.

Phase 04

Phase 4: Post-Funding Activities

10 tasks
  • 4.1
    high1 week

    Announce your funding round.

    Publicly announce your funding round through press releases, social media, and industry publications.

  • 4.2
    mediumOngoing

    Onboard new investors.

    Integrate new investors into your company and provide them with regular updates on your progress.

  • 4.3
    criticalOngoing

    Implement your growth strategy.

    Execute your plan to scale your AR/VR business and achieve your revenue targets.

  • 4.4
    highOngoing

    Track key performance indicators (KPIs).

    Monitor your progress against key metrics and make adjustments as needed.

  • 4.5
    mediumOngoing

    Provide regular updates to investors.

    Keep investors informed about your company's performance and any significant developments.

  • 4.6
    lowOngoing

    Continue to build your network.

    Maintain relationships with investors, advisors, and industry professionals.

  • 4.7
    mediumOngoing

    Explore potential partnerships.

    Identify and pursue strategic partnerships to expand your reach and accelerate growth.

  • 4.8
    highOngoing

    Refine your product roadmap.

    Continuously improve your AR/VR product based on customer feedback and market trends.

  • 4.9
    mediumOngoing

    Prepare for future funding rounds.

    Start planning for your next funding round well in advance.

  • 4.10
    lowOngoing

    Consider using platforms like LaunchTry.com to showcase your progress.

    Use startup directories to increase visibility and attract further interest.

Phase 05

Phase 5: Scaling and Expansion

10 tasks
  • 5.1
    highOngoing

    Expand your team with AR/VR specialists.

    Hire experienced developers, designers, and marketers to support your growth.

  • 5.2
    criticalOngoing

    Scale your infrastructure to support increased demand.

    Invest in scalable infrastructure to handle a growing user base.

  • 5.3
    highOngoing

    Expand your marketing and sales efforts.

    Increase your marketing budget and sales team to reach a wider audience.

  • 5.4
    mediumOngoing

    Explore international expansion opportunities.

    Consider expanding your AR/VR business into new markets.

  • 5.5
    highOngoing

    Develop new features and functionalities.

    Continuously innovate and add new features to your AR/VR product.

  • 5.6
    mediumOngoing

    Build a strong brand reputation.

    Establish a positive brand image through effective communication and customer service.

  • 5.7
    mediumOngoing

    Monitor the competitive landscape.

    Stay informed about the activities of your competitors and adjust your strategy accordingly.

  • 5.8
    highOngoing

    Address AR/VR compliance and privacy concerns.

    Ensure compliance with relevant regulations and protect user privacy.

  • 5.9
    lowOngoing

    Seek strategic acquisitions.

    Consider acquiring complementary businesses to expand your capabilities.

  • 5.10
    mediumOngoing

    Prepare for a potential exit strategy (e.g., IPO, acquisition).

    Develop a plan for a potential exit strategy to maximize shareholder value.

Pro tips

  • Showcase a working prototype or demo to demonstrate the potential of your AR/VR technology.
  • Highlight the unique advantages of your AR/VR solution over existing alternatives.
  • Emphasize the potential for monetization through subscription, usage-based, or enterprise models.
  • Clearly articulate your plan to address integration challenges and ensure seamless user experiences.
  • Develop a strong team with expertise in AR/VR development, design, and marketing.

Frequently asked questions

Keep building

More for AR and VR

Other Fundraising checklists