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Checklist · usage-based-insurance

Usage-Based Insurance fundraising checklist — Step by Step 2026

Securing funding for your usage-based insurance startup requires a strategic approach. This checklist provides a step-by-step guide, focusing on the unique challenges of integration, scale, and compliance in the insurance industry. Leverage data analytics and automation to showcase your value proposition and attract investors.

50 checklist items 7 min read
Reviewed by Roman Trotsko & Denis TrotskoLast reviewed May 2026

Phase 01

Phase 1: Foundation and Market Validation

10 tasks
  • 1.1
    critical2 weeks

    Define your UBI product and target market.

    Clearly articulate your unique value proposition in the usage-based insurance space. Identify your ideal customer profile and their specific needs.

  • 1.2
    critical3 weeks

    Conduct market research and competitive analysis.

    Analyze the UBI landscape, identifying key players like the established players in this space. Understand their strengths and weaknesses to differentiate your offering.

  • 1.3
    critical4 weeks

    Develop a detailed business plan.

    Outline your business model, revenue projections, and go-to-market strategy. Address key concerns around integration, adoption, and cost.

  • 1.4
    high6 weeks

    Build a minimum viable product (MVP).

    Create a functional prototype of your UBI platform, focusing on core features and essential integrations. Consider using API platforms like those offered by an emerging challenger.

  • 1.5
    high4 weeks

    Validate your MVP with early adopters.

    Gather feedback from a select group of users to refine your product and identify areas for improvement. Focus on user experience and data accuracy.

  • 1.6
    medium1 week

    Establish key performance indicators (KPIs).

    Define metrics to track your progress, such as customer acquisition cost, retention rate, and average policy value. Use analytics tools to monitor your KPIs.

  • 1.7
    medium8 weeks

    Secure initial seed funding (if needed).

    Explore seed funding options from angel investors or venture capital firms specializing in insurtech.

  • 1.8
    highOngoing

    Build a strong founding team.

    Assemble a team with expertise in insurance, technology, and business development. Highlight your team's experience in the UBI space.

  • 1.9
    critical2 weeks

    Develop a compelling pitch deck.

    Create a concise and engaging presentation that highlights your UBI solution, market opportunity, and team expertise. Focus on the ROI for investors.

  • 1.10
    critical4 weeks

    Establish a legal entity.

    Incorporate your business and ensure compliance with all relevant regulations. Consult with legal counsel specializing in insurance and technology.

Phase 02

Phase 2: Refining the Product and Gaining Traction

10 tasks
  • 2.1
    high4 weeks

    Enhance your UBI platform based on user feedback.

    Implement improvements to your platform based on the feedback received from early adopters. Focus on addressing pain points related to integration and user experience.

  • 2.2
    critical6 weeks

    Develop key integrations with insurance systems.

    Integrate your UBI platform with existing insurance systems to streamline data flow and improve efficiency. Consider using integration platforms.

  • 2.3
    high4 weeks

    Implement data analytics and reporting capabilities.

    Integrate analytics tools to track user behavior, identify trends, and generate reports. Showcase the value of your data insights to potential investors.

  • 2.4
    critical8 weeks

    Pilot programs with insurance carriers.

    Partner with insurance carriers to run pilot programs and demonstrate the effectiveness of your UBI solution. Obtain data and testimonials to support your claims.

  • 2.5
    medium2 weeks

    Refine your pricing model.

    Optimize your pricing model based on usage patterns, market demand, and competitive analysis. Consider offering subscription, usage-based, or enterprise pricing options.

  • 2.6
    highOngoing

    Expand your team with key hires.

    Recruit talent in areas such as data science, software engineering, and business development. Prioritize candidates with experience in the insurance industry.

  • 2.7
    medium4 weeks

    Develop a comprehensive marketing strategy.

    Create a marketing plan to generate leads and drive adoption of your UBI platform. Focus on digital marketing channels such as LinkedIn and industry events.

  • 2.8
    mediumOngoing

    Build relationships with industry influencers.

    Connect with key influencers in the insurance industry to promote your UBI solution. Leverage their expertise and network to reach a wider audience.

  • 2.9
    critical2 weeks

    Prepare for due diligence.

    Gather all relevant documents and information to prepare for due diligence by potential investors. Ensure your financial statements are accurate and up-to-date.

  • 2.10
    criticalOngoing

    Monitor regulatory changes and ensure compliance.

    Stay informed about regulatory changes affecting the UBI industry and ensure your platform complies with all relevant laws and regulations.

Phase 03

Phase 3: Scaling and Growth

10 tasks
  • 3.1
    critical4 weeks

    Scale your infrastructure to support growing demand.

    Ensure your infrastructure can handle increasing user traffic and data volume. Invest in scalable cloud solutions to support your growth.

  • 3.2
    highOngoing

    Expand your sales and marketing efforts.

    Increase your sales and marketing budget to reach a wider audience and drive customer acquisition. Explore new marketing channels and partnerships.

  • 3.3
    critical8 weeks

    Develop strategic partnerships with insurance carriers and OEMs.

    Forge partnerships with insurance carriers and original equipment manufacturers (OEMs) to expand your reach and integrate your UBI solution into their products.

  • 3.4
    high4 weeks

    Implement customer support and training programs.

    Provide comprehensive customer support and training to ensure user satisfaction and retention. Invest in tools and resources to support your customers.

  • 3.5
    medium6 weeks

    Explore international expansion opportunities.

    Research and evaluate opportunities to expand your UBI solution into new markets. Consider regulatory requirements and cultural differences.

  • 3.6
    criticalOngoing

    Monitor and analyze key performance indicators (KPIs).

    Track your KPIs closely to identify areas for improvement and optimize your business performance. Use data analytics to make informed decisions.

  • 3.7
    high4 weeks

    Refine your product roadmap based on market trends.

    Adapt your product roadmap to address emerging market trends and customer needs. Stay ahead of the competition by innovating and adding new features.

  • 3.8
    mediumOngoing

    Strengthen your brand and build customer loyalty.

    Invest in brand building activities to increase awareness and build customer loyalty. Focus on providing exceptional customer experiences.

  • 3.9
    critical4 weeks

    Prepare for Series A funding.

    Develop a compelling pitch deck and financial projections to attract Series A investors. Highlight your growth potential and market leadership.

  • 3.10
    criticalOngoing

    Ensure ongoing compliance with regulations.

    Maintain compliance with all relevant regulations and stay informed about any changes that may impact your business. Consult with legal counsel as needed.

Phase 04

Phase 4: Series A Funding and Beyond

10 tasks
  • 4.1
    critical12 weeks

    Secure Series A funding.

    Pitch your UBI startup to Series A investors, highlighting your growth potential and market traction. Negotiate favorable terms and secure the funding you need to scale.

  • 4.2
    highOngoing

    Expand your team with experienced professionals.

    Recruit experienced professionals to fill key leadership roles. Focus on hiring individuals with a proven track record of success in the insurance and technology industries.

  • 4.3
    high8 weeks

    Develop new product features and enhancements.

    Invest in research and development to create new product features and enhancements that address evolving customer needs. Stay ahead of the competition by innovating and adding value.

  • 4.4
    mediumOngoing

    Scale your sales and marketing efforts globally.

    Expand your sales and marketing reach to new international markets. Adapt your messaging to resonate with local audiences and cultures.

  • 4.5
    highOngoing

    Build a strong company culture.

    Cultivate a positive and productive company culture that attracts and retains top talent. Foster collaboration, innovation, and a commitment to excellence.

  • 4.6
    criticalOngoing

    Monitor and manage your financial performance.

    Track your financial performance closely and make adjustments as needed to ensure profitability and sustainability. Use financial data to inform your business decisions.

  • 4.7
    mediumOngoing

    Prepare for future funding rounds (Series B, Series C, etc.).

    Continue to build your business and demonstrate strong growth potential to attract future funding rounds. Focus on achieving key milestones and building a sustainable business model.

  • 4.8
    mediumOngoing

    Explore potential acquisition opportunities.

    Evaluate potential acquisition opportunities to expand your market share and acquire new technologies. Conduct due diligence to assess the risks and rewards of each opportunity.

  • 4.9
    lowOngoing

    Consider an initial public offering (IPO).

    Evaluate the potential for an IPO as a way to raise capital and provide liquidity to your investors. Prepare your company for the rigorous requirements of becoming a public company.

  • 4.10
    criticalOngoing

    Maintain compliance with all relevant regulations.

    Ensure ongoing compliance with all relevant regulations and stay informed about any changes that may impact your business. Consult with legal counsel as needed.

Phase 05

Phase 5: Exit Strategy and Long-Term Vision

10 tasks
  • 5.1
    high2 weeks

    Define your long-term vision for the company.

    Establish a clear vision for the future of your UBI startup and communicate it effectively to your team, investors, and customers. Focus on building a sustainable and impactful business.

  • 5.2
    medium4 weeks

    Develop a comprehensive exit strategy.

    Determine your preferred exit strategy, whether it's an acquisition by a larger company, an IPO, or a management buyout. Prepare your company for a successful exit.

  • 5.3
    highOngoing

    Continuously innovate and improve your product.

    Invest in ongoing research and development to stay ahead of the competition and meet the evolving needs of your customers. Focus on creating a product that is both innovative and user-friendly.

  • 5.4
    criticalOngoing

    Build a strong and sustainable business model.

    Create a business model that is both profitable and sustainable in the long term. Focus on building a strong customer base and generating recurring revenue.

  • 5.5
    highOngoing

    Maintain a strong company culture.

    Foster a positive and productive company culture that attracts and retains top talent. Focus on creating a workplace where employees feel valued, respected, and empowered.

  • 5.6
    criticalOngoing

    Manage your finances responsibly.

    Maintain a strong financial position and manage your finances responsibly. Avoid unnecessary expenses and focus on generating positive cash flow.

  • 5.7
    mediumOngoing

    Stay informed about industry trends and regulations.

    Keep abreast of the latest industry trends and regulations to ensure your business remains compliant and competitive. Attend industry events and network with other professionals.

  • 5.8
    highOngoing

    Build strong relationships with your stakeholders.

    Cultivate strong relationships with your stakeholders, including your customers, investors, employees, and partners. Focus on building trust and mutual respect.

  • 5.9
    lowOngoing

    Give back to the community.

    Support local communities through volunteering and charitable donations. Make a positive impact on the world and build a strong reputation for your company.

  • 5.10
    lowOngoing

    Celebrate your successes.

    Take time to celebrate your accomplishments and recognize the hard work of your team. Acknowledge your successes and use them as motivation to achieve even greater things.

Pro tips

  • Showcase your data analytics capabilities to demonstrate the value of your UBI solution to potential investors.
  • Highlight your compliance efforts to address investor concerns about regulatory risks in the insurance industry.
  • Focus on building strategic partnerships with insurance carriers and OEMs to expand your reach and accelerate adoption.
  • Clearly articulate your monetization strategy and demonstrate a path to profitability.
  • Address the pain points of integration, scale, and adoption by providing concrete solutions and examples.

Frequently asked questions

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