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Checklist · blockchain-web3

Blockchain-Web3 seo checklist — Step by Step 2026

This SEO checklist is designed for Blockchain and Web3 startups to enhance their online presence and attract organic traffic. Follow these steps to optimize your website, content, and launch strategy for maximum visibility in the competitive blockchain landscape. Address common pain points like adoption and integration through targeted SEO.

50 checklist items Updated from migrated LaunchTry SEO content

Phase 01

Keyword Research & Strategy

10 tasks
  • kw1
    critical2-3 days

    Identify primary keywords related to your Blockchain or Web3 project using tools like Ahrefs or Semrush.

    Focus on keywords relevant to your specific niche, such as DeFi, NFTs, DAOs, or specific blockchain protocols. Consider user intent and search volume.

  • kw2
    high1 day

    Analyze competitor keyword strategies.

    Identify keywords that Leader A and Leader B are ranking for and assess the competition level. Look for keyword gaps and opportunities.

  • kw3
    high1 day

    Create a keyword map aligning keywords with specific pages on your website.

    Ensure each page targets a unique set of keywords to avoid keyword cannibalization. Focus on core services and integrations.

  • kw4
    medium1 day

    Research long-tail keywords related to common user questions and pain points.

    Address adoption challenges, integration issues, and scalability concerns with informative content targeting long-tail queries.

  • kw5
    medium0.5 day

    Use tools like Google Keyword Planner to refine keyword selection.

    Evaluate search volume, competition, and cost-per-click (CPC) data to prioritize keywords with the highest potential ROI.

  • kw6
    medium0.5 day

    Identify trending topics in the blockchain and Web3 space using Google Trends.

    Capitalize on emerging trends like metaverse, blockchain gaming, or decentralized finance to attract relevant traffic.

  • kw7
    medium0.5 day

    Analyze keyword difficulty scores to target achievable keywords.

    Balance high-volume keywords with lower difficulty keywords to build momentum and improve rankings over time.

  • kw8
    low1 hour

    Monitor keyword performance using Google Search Console.

    Track keyword rankings, impressions, and click-through rates to identify areas for improvement and optimization.

  • kw9
    low1 hour

    Update keyword strategy based on performance data and industry trends.

    Regularly review and refine your keyword strategy to adapt to changes in search algorithms and user behavior.

  • kw10
    medium0.5 day

    Identify LSI (Latent Semantic Indexing) keywords.

    Incorporate related terms like "smart contracts", "decentralized applications", and "cryptocurrency" to provide context and improve search engine understanding.

Phase 02

On-Page Optimization

10 tasks
  • on1
    critical1 day

    Optimize title tags and meta descriptions for each page.

    Include primary keywords and compelling calls to action to improve click-through rates from search results. Keep title tags under 60 characters and meta descriptions under 160 characters.

  • on2
    high1 day

    Use header tags (H1-H6) to structure content and highlight key topics.

    Use H1 tags for main page titles and H2-H6 tags for subheadings. Include relevant keywords in header tags to improve search engine understanding.

  • on3
    medium0.5 day

    Optimize image alt text with descriptive keywords.

    Use alt text to describe the content of images and include relevant keywords. This helps search engines understand the context of your images and improves accessibility.

  • on4
    critical2-3 days

    Create high-quality, informative content that addresses user needs.

    Focus on providing valuable information about your Blockchain or Web3 project, its features, and its benefits. Address common pain points like high costs and lack of support.

  • on5
    medium0.5 day

    Optimize website content for readability.

    Use short paragraphs, bullet points, and visuals to make your content easy to read and understand. Aim for a Flesch Reading Ease score of 60 or higher.

  • on6
    critical1 day

    Ensure website is mobile-friendly and responsive.

    Optimize your website for mobile devices to provide a seamless user experience. Use Google's Mobile-Friendly Test to check your website's mobile-friendliness.

  • on7
    high1 day

    Improve website loading speed.

    Optimize images, leverage browser caching, and use a content delivery network (CDN) to improve website loading speed. Use Google's PageSpeed Insights to identify areas for improvement.

  • on8
    medium0.5 day

    Use internal linking to connect related pages on your website.

    Internal linking helps search engines understand the structure of your website and improves user navigation. Link to relevant pages within your content.

  • on9
    high1 day

    Implement schema markup to provide structured data to search engines.

    Use schema markup to provide information about your Blockchain or Web3 project, such as its name, description, and services. This helps search engines understand your content and display rich snippets in search results.

  • on10
    medium0.5 day

    Add a sitemap and robots.txt file to your website.

    A sitemap helps search engines crawl and index your website. A robots.txt file tells search engines which pages not to crawl.

Phase 03

Off-Page Optimization

10 tasks
  • off1
    criticalOngoing

    Build high-quality backlinks from reputable websites.

    Focus on earning backlinks from authoritative websites in the Blockchain and Web3 space. This can include industry publications, blogs, and directories.

  • off2
    mediumOngoing

    Participate in industry forums and communities.

    Engage in relevant online communities like Reddit's r/cryptocurrency or Stack Overflow to build your reputation and earn backlinks.

  • off3
    high1-2 weeks

    Create shareable content that attracts backlinks.

    Develop infographics, white papers, and case studies that provide valuable insights into the Blockchain and Web3 space. Promote this content on social media and through email marketing.

  • off4
    medium1 day

    Submit your website to relevant online directories.

    Submit your website to directories specific to Blockchain and Web3 startups. Ensure the directories are reputable and have a high domain authority.

  • off5
    mediumOngoing

    Engage on social media platforms like Twitter and LinkedIn.

    Share your content, participate in discussions, and build relationships with influencers in the Blockchain and Web3 space. Use relevant hashtags to increase visibility.

  • off6
    lowOngoing

    Monitor your brand mentions online.

    Use tools like Google Alerts or Mention to track mentions of your brand and respond to any negative reviews or comments.

  • off7
    high1 week per article

    Guest blogging on industry websites.

    Contribute articles to reputable Blockchain and Web3 blogs to showcase your expertise and earn backlinks.

  • off8
    mediumVaries

    Participate in industry events and conferences.

    Network with other professionals and promote your Blockchain or Web3 project at industry events. Sponsor events to increase brand visibility.

  • off9
    medium1 day per release

    Create and distribute press releases.

    Announce major milestones, product launches, and partnerships through press releases. Distribute press releases through reputable news outlets.

  • off10
    low1 hour per month

    Analyze backlink profile using tools like Ahrefs or Majestic.

    Regularly monitor your backlink profile to identify and disavow any toxic or low-quality backlinks.

Phase 04

Technical SEO

10 tasks
  • tech1
    critical0.5 day

    Ensure website is secure with HTTPS.

    Install an SSL certificate to encrypt data transmitted between your website and users. This is essential for security and SEO.

  • tech2
    high1 day

    Optimize website architecture for crawlability.

    Ensure search engines can easily crawl and index your website by creating a clear and logical website structure.

  • tech3
    medium0.5 day

    Fix broken links and redirects.

    Regularly check for broken links and redirects on your website and fix them to improve user experience and SEO.

  • tech4
    high0.5 day

    Implement canonical tags to avoid duplicate content issues.

    Use canonical tags to specify the preferred version of a page when multiple versions exist. This helps search engines avoid duplicate content penalties.

  • tech5
    medium0.5 day

    Optimize XML sitemap and submit to search engines.

    Create an XML sitemap that lists all the pages on your website and submit it to Google Search Console and Bing Webmaster Tools.

  • tech6
    medium1 day

    Use a CDN (Content Delivery Network) to improve website speed.

    A CDN can improve website loading speed by caching your website's content on servers around the world.

  • tech7
    high1 day

    Implement structured data markup (Schema.org).

    Use structured data markup to provide search engines with more information about your content. This can improve your website's visibility in search results.

  • tech8
    critical1 day

    Ensure website is mobile-friendly.

    Optimize your website for mobile devices to provide a seamless user experience on all devices. Use responsive design or create a separate mobile website.

  • tech9
    mediumOngoing

    Monitor website performance using Google Analytics.

    Track website traffic, user behavior, and conversion rates using Google Analytics. Use this data to identify areas for improvement.

  • tech10
    high1 day

    Check core web vitals using Google PageSpeed Insights.

    Analyze and improve Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) for better search rankings.

Phase 05

Content & Launch Promotion

10 tasks
  • prom1
    high2-3 days

    Prepare launch assets (press kit, demo video, explainer content).

    Create compelling materials highlighting your Blockchain or Web3 project's value proposition for media and potential users.

  • prom2
    medium1 day

    Plan launch timing around industry events or announcements.

    Coordinate your launch with relevant events or announcements to maximize visibility and media coverage.

  • prom3
    high1 day

    Use Product Hunt for launch.

    Launch on Product Hunt to gain early traction and feedback from the tech community. Prepare compelling visuals and descriptions.

  • prom4
    medium1 day

    Submit to G2 and other review sites.

    List your Blockchain or Web3 project on G2 and other review sites to build social proof and attract potential customers.

  • prom5
    medium1-2 weeks

    Engage influencers in the Blockchain and Web3 space.

    Partner with influencers to promote your project to their audience and generate buzz.

  • prom6
    mediumOngoing

    Run targeted advertising campaigns on social media.

    Use platforms like Twitter and LinkedIn to target users interested in Blockchain and Web3 technologies.

  • prom7
    mediumOngoing

    Create engaging content for social media.

    Share informative articles, videos, and infographics about your Blockchain or Web3 project on social media.

  • prom8
    lowOngoing

    Monitor and respond to feedback from users and the community.

    Actively monitor feedback on social media, forums, and review sites and respond to any questions or concerns.

  • prom9
    mediumOngoing

    Track key metrics (website traffic, sign-ups, conversions).

    Monitor key metrics to measure the success of your launch and promotion efforts. Use tools like Google Analytics and Mixpanel.

  • prom10
    medium1 day

    Offer early adopters incentives and rewards.

    Encourage early adoption by offering incentives such as discounts, exclusive features, or early access to your Blockchain or Web3 project.

Pro tips

  • Focus on creating valuable content that educates your audience about Blockchain and Web3 technologies.
  • Leverage the power of community by actively participating in online forums and social media groups.
  • Optimize your website for mobile devices to cater to the growing number of mobile users in the Blockchain and Web3 space.
  • Build relationships with influencers and thought leaders in the industry to amplify your message.
  • Track your SEO performance regularly and adapt your strategy as needed to stay ahead of the competition.